Hey there fellow photog! I see you looking to rise above the rest in your town so that you are the one everyone wants to book with!
Let’s run down a few quick ways to help get you that status! Keep reading to learn How to Establish Yourself as the Go-To Photographer in Your Town!
Develop a Unique Style
One of the most important things you can do to establish yourself as a photographer is to develop a unique style. Your style should be recognizable and distinct, so that people can identify your work. There are several ways you can develop your style:
- Study other photographers: Look at the work of other photographers and analyze what makes their work stand out. Identify the techniques they use and consider how you can incorporate those techniques into your own work.
- Experiment with different styles: Try different techniques and styles until you find something that resonates with you. Don’t be afraid to try something new or different.
- Be consistent: Once you’ve found your style, be consistent with it. Use it in all of your work and don’t deviate too much from it.
Having a unique style will help you stand out from other photographers and attract clients who are looking for a specific type of photography.
Build Your Portfolio
Your portfolio is your most important marketing tool. It’s what potential clients will look at to evaluate your skills and decide whether or not to hire you. Here are some tips for building a strong portfolio:
- Choose your best work: Your portfolio should showcase your best work, so be selective when choosing which images to include.
- Show a variety of work: Include images that demonstrate your skills in different genres and settings. This will show potential clients that you’re versatile and can adapt to different situations.
- Keep it up-to-date: Your portfolio should be constantly evolving as you improve your skills and take on new projects. Make sure to update it regularly to keep it fresh.
Having a strong portfolio will help you attract clients and establish your reputation as a photographer.
Network with Other Photographers
Networking with other photographers can help you establish yourself in the photography community and learn from others who have more experience. Here are some ways you can network with other photographers:
- Attend photography events: Look for photography events in your area, such as workshops, seminars, and exhibitions. These events are a great opportunity to meet other photographers and learn from them.
- Join photography groups: Join photography groups on social media or in-person groups in your local community. These groups are a great way to connect with other photographers and share your work.
- Assist other photographers: Consider assisting other photographers on shoots or events. This is a great way to learn from others and gain experience.
Networking with other photographers will help you establish yourself in the photography community and learn new techniques and strategies.
Market Your Work
Marketing your work is an essential part of establishing yourself as a photographer. Here are some ways you can market your work:
- Create a website: A website is a great way to showcase your work and make it accessible to potential clients. Make sure your website is easy to navigate and showcases your best work.
- Use social media: Social media is a powerful tool for promoting your work and connecting with potential clients. Consider using platforms like Instagram, Facebook, and Twitter to share your work and connect with others.
- Attend events: Attend events where potential clients may be, such as weddings, corporate events, and art exhibitions. Bring business cards and samples of your work to hand out to interested parties.
- Offer discounts or specials: Consider offering discounts or specials to new clients to help attract business.
Marketing your work will help you attract clients and establish yourself as a photographer. Unsure how to do this? Register for my free business class for photographers here!
Bottom line…whatever you choose to do keep at it. Small and even imperfect action every single day will move you closer to becoming that established photogr[paher in your town!
